Entrepreneurial workers in Britain are turning to self-employment in such large numbers that half the working population could be their own boss within five years.

With this in mind the climate has changed dramatically for the UK’s Regional advertising and creative sectors. This has led North East business owner, Vicki Stone to revolutionise their business model over the last year and launch Stone Collective.

A marketing problem shared is a marketing problem solved. That’s Stone Collective’s simple philosophy. To that end, we curate some of the most experienced strategic, marketing and creative thinkers in the North of England and the Midlands.

It’s this philosophy that’s recently helped Stone Collective win clients like Northumbria Police.

Vicki Stone says “Every project, campaign and client is different and so too should be the team, with different skills and relevant experience. Our clients get both access to the very best regional talent and a seamless service from senior teams.”


Vicki started her career in the West Midlands in 1996 and has worked in the leading above and below-the-line advertising agencies like Cogent Elliot, Palmer Hargreaves and Wallis Tomlinson. She moved back to her native North East in 2009, where she established and has grown her business organically.


Vicki adds – “We’re big on talent, not ego. Our own team is made up of straightforward down-to-earth people who have developed trusted partnerships with some of the North’s and Midland’s best and reliable production companies, photographers, videographers, SEO experts, events organisers and PR people.


Like some of the most successful recording artists, we enjoy collaborating with each other – and it really shows in the quality of our work. Clients trust us implicitly to deliver on time, on budget with measured results, no politics.”



Stone Collective launched their rebrand at the first of their Marketing Mixer events on 30th November, which showcased some of the Region’s leading marketers and entrepreneurial led businesses at Tyne Bank Brewery.