One of our lovely clients always talks about their website as “our Fenwick’s window”. So that’s why they make a conscious effort to keep it up to date and fresh in content, including general changes to website copy, blog posts and layout.

At Stone Collective we create many websites for clients so we thought we’d share some of the important things you need to consider when you’re about to embark on a new website project or improvements to your existing site:

  1. Ensure that your website is responsive. Your visitors might be viewing your site on a tablet or mobile so it’s important that your site works across all devices.
  2. Make sure your site is easy to find – with a domain name that reflects the name of your business and that you have submitted your site to the search engines.
  3. Your website should be easy to navigate and information is easy to clear, with strong Call to Actions and it is made clear what you’d like the visitor to do e.g. book an appointment, contact via the enquiry form, call or buy.
  4. Commission your own photography which is unique to you and your business. Photography is a longer term investment and we work with some extremely talented photographers, who make even the most camera shy of clients feel comfortable in front of the lens. If you don’t have the budget, there are lots of good and affordable stock image sites like shutterstock or 123rf .  Please check the terms and conditions of use. As the buyer most stock image sites will give the buyer permission to use them across all materials, so ensure you purchase them under your business name and that way you can commission designers to use them across all materials.
  5. Your content needs to be fresh, up to date and ensure any news sections are not left empty. If you’ve not got any news or blogs, outsource for someone to write them for you. Google and other search engines love fresh content, so regular, relevant content is important for your SEO.
  6. How are you going to drive traffic to your site? Are you going to do PPC or SEO? Who is going to do all the social media activity? You might want to outsource some of this so you can get on with your day job of running the business.

These are just some of the many things you need to consider when starting fresh or improving your existing website. Please get in touch if you’d like to talk to us about your website, digital marketing or social media.