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What makes a good creative brief?

What makes a good creative brief?

A creative brief  produces a creative idea, strategy and execution that works. So what makes a good creative brief? For us it’s clarity and discussing the brief face to face. If my mum can pick up the brief, read it and understand it, you’ve nailed it. At Vicki…

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Marketing lunch & learn 27th September |  Is your current marketing plan letting you down?

Marketing lunch & learn 27th September | Is your current marketing plan letting you down?

If you are not getting the results you want, this Lunch and Learn session might just be the ignition you need. Veronica Swindale set up nesma after a successful career in sales and marketing after recognising the need for continuous professional development at all levels. Over lunch,…

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How a Marketing coach works

How a Marketing coach works

If you’re not a marketing person but have fallen into marketing as part of your role, you might need some marketing training or coaching. At Vicki Stone Marketing we not only work on campaigns with clients who have a marketing team, but also with those who…

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Storage Shepherd – From bedroom business to lunch with Sir Richard Branson

Storage Shepherd – From bedroom business to lunch with Sir Richard Branson

What is storageshepherd.com? Storageshepherd.com is an online platform which allows people with spare space in their home, office, shed, garage, driveway etc. (basically any spare space) to rent it out to people looking for storage or car parking space. Following in the sharing economy, Storageshepherd.com…

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HOW CAN WE CREATE ADS WITHOUT OFFENDING?

HOW CAN WE CREATE ADS WITHOUT OFFENDING?

The ASA’s new report, Depictions, Perceptions and Harm published recently provides an evidence-based case for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be harmful to people, including ads which mock people for not conforming to gender stereotypes. New standards are not intended…

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Is business development important?

Is business development important?

In times of economic uncertainty, marketing is essential to stand out from your competitors. An alternative is to re-invest in business development and for some this can include some telemarketing activity. Picking up a phone and making sales calls doesn’t come naturally to some people, but…

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Plan your night out around what you enjoy most | Tipll

Plan your night out around what you enjoy most | Tipll

So, founder of Tipll, what’s your name and where do you come from? My name is Grant Thompson; I am from Durham City and over the past 12 years I have been involved in the Stag and Hen Industry either through a managerial role in…

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