I was recently asked by a small business “How do we get marketing right – is there a magic formula?” There’s no such thing as a magic formula, as every client and product or service is different. So I replied with the comment “An experienced…
Do you know any charities or groups in the North East who could benefit from a fully funded enterprise project to bring the community together? Please get in touch as my new business Upstart Enterprise can help. Enterprise…
Our client Evolve North is hosting a half day free of charge practical workshop with Muckle LLP on managing the Data Protection challenges in the post Brexit environment. The workshop will address Legal, Technical and Procedural issues. The event is going to be hosting at Newcastle University…
Whilst on holidays in Seahouses and Devon this summer, we ditched the National chains and opted for local accommodation and we’re so pleased we did. Checking out of both places at home time I tried not to go into marketing mode, but did end up…
Just how many of those opt in GDPR emails did you get in April and May? Some cynics say it’s caused the death of email marketing. Maybe they are the ones who left it until last minute to prepare for GDPR. Many businesses went through…
One of the most respected and brilliant copywriters I know raised this question lately which resulted in quite a lot of comment on LinkedIn. So what does ideation mean? Ideation is the formation or conception of ideas by the mind. It’s the creative thinking behind the concepts or as a…
We’re working with a number of housing developers and investors to help them make the most out of their marketing budget for their developments. In this blog we identify our top tips for marketing and raising awareness of a new homes development. Brand strategy Ensure…
