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SKY AD SMART: A VIEW FROM THE NORTH EAST – Guest post, Andrew Armstrong, Town Wall Media

SKY AD SMART: A VIEW FROM THE NORTH EAST – Guest post, Andrew Armstrong, Town Wall Media

One of our media partners, Town Wall Media takes a look at Sky Ad Smart in this guest blog. Sky Ad Smart, the UK’s only current provider of addressable TV, (the technology that allows ads to be served to different households while viewing the same…

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What did 12 year olds teach me about business last week?

What did 12 year olds teach me about business last week?

Last week I volunteered some of my time to assist Y7s with their Young Enterprise Tenner challenge and had an absolute blast. There were so many different types of businesses; from custom-made t-shirts, to pots of slime, tie-dye tote bags, stress balls and a big…

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Procrastination. The Illuminati of Productivity – Joshua Riffe

Procrastination. The Illuminati of Productivity – Joshua Riffe

I’m a list person.  Always have been.  I like ’em.  I enjoy that feeling of being driven to write down what I would like to get done that day.  Then I breathe a sigh of satisfaction every time I get to cross an item off. Sometimes…

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ARE MARKETERS AND BUSINESS OWNERS OVERLOOKING TRADITIONAL ADVERTISING?

ARE MARKETERS AND BUSINESS OWNERS OVERLOOKING TRADITIONAL ADVERTISING?

We spotted a very interesting article in Marketing Week  by Mark Ritson which shows how Radiocentre and ebiquity’s new 2018 report shows marketers’ perceptions about which channels perform best, and the extent to which they are divorced from reality when looking at traditional vs digital…

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Customer insights straight from the horse’s mouth

Customer insights straight from the horse’s mouth

I remember as a young Account Exec being handed a video camera and I’d be sent out on the streets of Birmingham, in a Bridget Jones style to  ‘find out what the general public think’ about all things from wine to chocolate to buying a…

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Want more customer feedback?

Want more customer feedback?

Where do you look when you need a new dentist, pair of trainers or restaurant? Online of course. If a potential new customer feels a higher brand connection with a business, they are more likely to buy from that business. On the other side –…

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Skills office – Is it more than just a delivery platform?

Skills office – Is it more than just a delivery platform?

            Skills office is the latest company launched to penetrate the adult education sector with a particular focus on supporting small, new and employer providers with their Apprenticeship delivery. But what is Skills office exactly and how does it work?…

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