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Stone Collective’s Marketing mixers are back

Stone Collective’s Marketing mixers are back

We are putting the Stone-Collective Marketing Mixers events online, with a view to returning ‘properly’ when we can. The idea is to get marketing professionals and entrepreneurs together to talk about marketing, the industry and creative thinking. We know it works. We can’t promise a pint from…

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Who reads printed newsletters anyway?

Who reads printed newsletters anyway?

Many of us we get hundreds of emails a day. Add those emails to masses of social media, which makes it even more difficult communicating through the noise. Printed newsletters are a good way to promote your services and products to customers, without hard selling….

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How to validate your business or product idea in these strange times

How to validate your business or product idea in these strange times

During Lockdown I’ve seen many businesses pivot and start to develop new products and services, some of which are leading them to setting up another business. Getting your customer research done is so important. As a business owner, you may think you’ve got this shiny…

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Getting ready for the new normal

Getting ready for the new normal

One of my associates sent me through an article today using the phrase – the new normal. Lots of small business owners have furloughed staff, or for those self-employed working for themselves are struggling until June. It’s certainly not business as usual. Time is something…

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Stone Collective helps NIGF with second event in Wigan

Stone Collective helps NIGF with second event in Wigan

We’re pleased to be helping NIGF (Northern Information Governance Forum) promote and organise their second event in Wigan. NIGF is a not for profit organisation based in the North of England. It provides a community that allows the discussion of Information Governance and Cyber Security related…

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Finding the time for business development

Finding the time for business development

Business development is important to any business, whether big or small. Like many small business owners, I have built my businesses through developing opportunities with other businesses and like minded people who refer business to us on a regular basis. At Stone Collective we work…

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What is telemarketing and how do you do it?

What is telemarketing and how do you do it?

Everyone’s definition of marketing is different. Some prefer a direct approach – picking up the phone and following up with email. For others it is raising the profile of the organisation on and offline. What marketing is effective for smaller B2B businesses? Marketing is the…

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