1. Keep it short and sweet so it can be read at a glance
  2. Make sure you have a distinct headline
  3. Don’t overload with loads of product information.
  4. Make the letter direct and relevant to the customer
  5. Always include a P.S. (for some reason it grabs their attention)

If you feel that you need some help to increase your business, please contact vicki@stonecollective.co.uk